When people point their fingers at political fights, they often focus on the abstract - what's right and what's wrong; what's good, what's evil; what is fair, what is unfair.
They almost always forget about one thing - that as living things, everybody is really looking for some kind of growth.
It could be wealth, it could be a sense of security; it could be knowledge, or maybe a thrill. Very often, it could be children.
This is why, when the mediocre talks about "save the planet"; the elite would talk about "change the world".
The latter message, is simply closer to what most people really want.